Inconsistent Branding Is Costing You: How to Create a Strong Brand + Website That Attracts Clients
Your brand has a story to tell. At Cowbird Creative, we help you craft that story with intention.
It’s easy to end up with inconsistent branding. A logo template from Canva, a years-old website your business has outgrown, photos you bartered from a client, a smattering of social media posts without any strategy behind them. With everything you’ve got going on as a small business owner, it’s a miracle you’re doing any branding or marketing at all…so get off my back, OK?!
The truth is, inconsistent branding is costing your business more than you think. It can turn away the right clients, attract the wrong ones, and leave potential customers feeling disconnected—so they won’t be raving about you all around town. Behind the scenes, it slows your team down, too. Without a clear strategy to guide content and messaging, they’re stuck reinventing the wheel every time they create a post or launch a campaign.
That’s why at Cowbird Creative, our mission is to help founders and small business owners build a compelling, consistent brand, and give them the tools to keep it going strong, even with small teams and limited resources.
Whether you’re a brick-and-mortar business in Brooklyn, a Manhattan-based creative professional or a service provider in Queens, our process is designed to create a brand identity that works as hard as you do.
So how do we do it? Keep reading to find out.
Strategic Foundations
We recommend most clients begin with our 4-session Strategic Foundations Consulting Package. Sessions are designed to help you identify what’s holding back your business, deepen your understanding of your Brand DNA (mission, vision, values, purpose) and your target audiences, and figure out the most efficient ways to connect with those audiences as you envision the future of your business.
Session 1: Brand + Web Audit
In this session, we’ll review your existing brand and website, identify areas for improvement and offer practical tips based on your current business goals.
Session 2: Brand DNA + Audience Drilldown
In this session, we’ll work together to clarify your brand’s mission, vision, values and purpose and identify specific target audiences so you can market more effectively.
Session 3: Online Marketing Strategies
In this session, we’ll explore how to strengthen your online presence, boost your SEO, create a content marketing approach that works for you, and optimize your Google Business Profile to attract more clients.
Session 4: In-Person Marketing Strategies
In this session, we’ll cover practical hyperlocal marketing strategies to help you connect with your target audience in person and grow your business within your community.
Together, these four sessions give you a clear, customized roadmap for growth. By the end of Strategic Foundations, you’ll have a stronger understanding of your brand, practical strategies for both online and in-person marketing, and the confidence to connect with your ideal clients more effectively.
The Brand + Web Package
Some clients choose to implement the strategies learned in Strategic Foundations on their own. But for those ready to take the next step with a rebrand and ongoing support, we recommend our Brand + Web Package—a comprehensive solution designed to help small businesses and entrepreneurs build a strong foundation for long-term growth.
How Long Does a Brand + Web Project Take?
For individuals, most projects take about 2–4 weeks. For small businesses, we typically recommend 4–6 weeks, depending on your team size, website complexity and number of decision-makers. We only take on a limited number of projects at a time, so you’ll always get our full creative attention. That means a collaborative process and a fast, smooth launch—without cutting corners.
How Much Does It Cost?
Your brand is an investment in the growth of your business. Our packages combine high-quality creative work with strategic thinking, so your brand doesn’t just look good—it works.
Individuals: starting at $4,800
Small Businesses: starting at $10,000
Are Photo/Video Services Included?
During your Discovery Call, we’ll find ways to tailor your package to your unique business needs. While we can curate stock imagery, nothing is more powerful than custom brand photography and video that capture your people, spaces, and story.
Photography + Video Services: starting at $3,600
Advanced packages available for Video Testimonials and Founder/Mission Videos
Beyond the Launch: Ongoing Support
Launching your brand and website is just the beginning. At the end of our Brand + Web Package, you and your team will be fully equipped with a custom brand guide and hands-on training so you can confidently manage your new brand on your own.
But as your business grows, your marketing needs will evolve—and we’re here to support you every step of the way. Our ongoing coaching and consulting services help you stay visible, connect with your audience and generate new opportunities without the overwhelm of doing it all yourself.
We can help you with:
Hyperlocal marketing strategy to connect with your community and attract nearby customers.
Social media + content strategy that keeps your brand consistent and engaging across platforms.
Email marketing + copywriting to nurture your audience and turn subscribers into loyal clients.
Lead generation + list-building strategies to grow your reach and bring in qualified prospects.
What Makes Cowbird Different?
Our Holistic Approach
We see your brand as a living ecosystem—every visual, every word, every interaction shaping how people experience your business. That’s why we align your visual identity, brand voice and messaging across every touchpoint your clients see. Everything works together to tell a cohesive brand story, attract the right people and keep them coming back.
Our New York State of Mind
We understand your market—the trends, the audience expectations, the competitive landscape. That said, our approach works anywhere, because we use foundational principles of clear storytelling, strong design and brand consistency.
You Work with Us Directly
When you work with Cowbird, you work directly with the creative minds behind your brand—no passing you off to a junior team or farming work out to strangers. We keep every piece in-house so your brand stays cohesive, your message stays consistent and your investment stays within reach for a small business budget.
We’re More Than Good Design
We don’t just hand you a logo and wish you luck. We offer ongoing support so you can navigate challenges, refine your creative marketing strategy and keep your brand thriving long after launch.
Let’s Chat.
Ready to build a brand that works as hard as you do, 24/7?
Book your free discovery call today and find out how Cowbird Creative can help your brand take flight.