FAQs

  • Your business is what you sell. Your brand is everything else. 

    At Cowbird, branding isn’t just a logo or a color palette. It’s the entire vibe of your business. Every verbal or visual touchpoint with your client or customer. We’re here to design it all.

    A strong brand is built on strategy, not just aesthetics: It’s your messaging, voice, visuals and the overall experience you create for your audience, both online and in person. 

    To turn leads into brand superfans, they need to know, like and trust you. But if your branding is inconsistent or poorly executed, you’re creating confusion instead of confidence—and that costs you sales. Every off-brand touchpoint erodes trust, making it harder for people to recognize and connect with your business. Bad branding CAN affect your bottom line. That’s why we oversee every detail to make sure your new brand is cohesive and connects with the right people.

  • It might be time to upgrade if:

    • You’re growing quickly and your services or offerings have fundamentally changed since you launched

    • Your branding doesn’t capture the spirit of what you do or who you are

    • You want to charge a premium for your services and you need to level-up

    • You’ve outgrown the DIY phase of business

  • For those with an existing brand, we begin with a comprehensive Brand Audit. The Audit takes 1-2 weeks. You can learn more about The Brand Audit here.

    From there, you can elect to complete The Rebrand, which typically takes 3–4 weeks.

    If you don’t have an existing brand, we offer The Brand Build, which gives you everything you need to create a complete, strategic foundation as you launch your new offering or business.

    We work intensively on a limited number of projects at once, so we can give you our full creative attention and get you to launch as efficiently as possible.

  • We offer consulting services for businesses, organizations or entrepreneurs who need ongoing, hands-on support in specific areas of branding, marketing or strategic growth.

    Our consulting services are designed to help overwhelmed founders move from confusion to clarity. Whether you need support building a clear marketing plan, launching a new offer or initiative, sharpening your messaging or creating a sustainable content system, we’re here to help you move forward with confidence. All consulting sessions are 60 minutes.

    You can learn more about our consulting services here.

  • Yes! We design websites for existing clients who have already completed a branding project with us.

    We design exclusively on Squarespace, because it’s the most user-friendly and teachable platform on the market. After we design your custom Squarespace site, we’ll show you how to maintain it, so that you don’t have to rely on anyone else to make simple updates.

  • While we are not explicitly an SEO agency, we have an understanding of the SEO—and the burgeoning AIO (AI Optimization)—landscape. We create websites that are keyworded for web crawlers, but written for human engagement. We have a long list of SEO goodness that we bake into every Squarespace site we design. And we help our clients strategically position themselves to rank as high as possible for their target search terms.

  • Yes! For businesses, organizations or entrepreneurs who need to elevate their brand with strategic, story-driven photo + video, we create custom visuals designed to show what makes your brand unique. Whether you need creative portraits, brand photography showing your product or service in action or cinematic documentary-style videos, every project begins with strategy. We never turn on a camera without a clear plan, so we know what we’re capturing and why, and how it’s going to tell a compelling narrative that connects with your audience.

  • Cowbird Creative partners with service-based small businesses and entrepreneurs to provide strategic, end-to-end creative support for growing brands. We believe brand is everything, which is why we take a holistic approach—aligning visual identity and brand voice across every client-facing touchpoint. In addition to creative services, we offer consulting to help you work through pain points as you continue to grow.

  • As small business owners ourselves, we know how important it is not to waste resources. We’re always trying to add the maximum value for our clients, providing high-quality creative work rooted in strategy. This type of work takes time. Our services are an investment in growing your business.

    To help you plan for a future partnership with Cowbird, you can download our current price list here.

  • We are a nimble two-person creative team and we’re ready to carry your brand from inception to launch.

    We’ve found that it’s easier to keep everything cohesive when we have hands on every touchpoint, plus we love going deep with our clients. We wouldn’t want to pass you off to anyone else!

    Keeping everything in-house means we can do the same high-quality work as a larger team while keeping the price point within your small business budget.

  • Great question. A cowbird is a fabulous, North American blackbird that is really interested in species-survival. Take the Brown-headed Cowbird (which our logo, Lenny, is modeled after). These birds love large open meadows and, as the name suggests, pastures with livestock. They also love birdfeeders. Sure, other birds think Cowbirds are a nuisance, since female Cowbirds lay their eggs in other birds’ nests and then high-tail it outta there. We call that industriousness and find the term “brood parasite” somewhat offensive. 

    Oh, you meant in this context?! In that case, it’s us—Carey and Christina. Are you ready to fly? If so, get started here.