Cowbird Creative partners with small businesses, startups and mission-driven organizations to create custom, compelling brand identities. We believe brand is everything, which is why we take a holistic approach—aligning visual identity, brand voice and story across every touchpoint.

As small business owners ourselves, we know how important it is not to waste resources, and to be able to budget effectively.

Each client’s needs are different, but every project at Cowbird begins with The Brand Audit, which costs $850. You can read more about the Brand Audit here.

We are a nimble two-person creative team and we have hands on every part of the project. We love going deep with our clients and we’re highly collaborative. We wouldn’t want to pass you off to anyone else!

Keeping everything in-house means we can do the same high-quality work as a larger team while keeping the price point within your small business budget.

Your business is what you sell. Your brand is everything else. 

At Cowbird, branding goes far beyond a logo or a color palette. Your brand encompasses every verbal or visual touchpoint with your client or customer. And we’re here to design it all.

A strong brand is built on strategy, not just aesthetics: It’s your messaging, voice, visuals and the overall experience you create for your audience, both online and in person. 

To turn potential clients into brand superfans, they need to know, like and trust you. But if your branding is inconsistent or poorly executed, you’re creating confusion instead of confidence, and that will cost you sales. Every off-brand touchpoint erodes trust, making it harder for people to recognize and connect with your business. Weak branding can absolutely affect your bottom line.

If you have concerns about your brand’s alignment, cohesion or potency, it might be time for a Brand Audit.

You can book a free 30-minute Discovery Call with us to find out more.

We often work with clients who are coming out of the DIY phase of business and professionalizing their brand for the first time. If your business is growing, what worked when you were small and scrappy might not get you where you need to go next.

Here are some signs that it might be time to upgrade:

• You’re growing quickly and your services or offerings have fundamentally changed since you launched

• Your branding doesn’t capture the spirit of what you do or who you are

• You want to charge a premium for your services and you need to level-up

• You’ve outgrown the DIY phase of business

Book a free 30-minute Discovery Call to discuss how Cowbird can help you leave DIY in the dust.

Every project at Cowbird begins with our comprehensive Brand Audit, which takes about 2 weeks from start to finish. You can learn more about The Brand Audit here.

From there, you can elect to complete The Brand Build, which typically takes 4 weeks, or slightly more if the project is very complex.

We work intensively on a limited number of projects at once, so we can give you our full creative attention and get you to your brand launch as efficiently as possible.

We offer Brand Consulting services for businesses, organizations or entrepreneurs who need ongoing, hands-on support in specific areas of branding or strategic growth. These services are only available for clients whose brands we’ve built.

You can learn more about our Brand Support services, including Brand Consulting, here.

Yes! We design websites for existing clients who have already completed a branding project with us.

We design exclusively in Squarespace, because it’s the most user-friendly and teachable platform on the market. After we design your custom Squarespace site, we’ll show you how to maintain it, so that you don’t have to rely on anyone else to make simple updates.

While we are not explicitly an SEO agency, we have an understanding of the SEO—and the burgeoning AIO (AI Optimization)—landscape. We create websites that are keyworded for web crawlers, but written for human engagement. We have a long list of SEO goodness that we bake into every Squarespace site we design. And we help our clients strategically position themselves to rank as high as possible for their target search terms.

Great question. And yes it is a real bird!

A cowbird is a fabulous, North American blackbird that is really interested in species-survival. Take the Brown-headed Cowbird (which our logo, Lenny, is modeled after). These birds love large open meadows and, as the name suggests, pastures with livestock. They also love birdfeeders. Sure, other birds think Cowbirds are a nuisance, since female Cowbirds lay their eggs in other birds’ nests and then high-tail it outta there. We call that industriousness and find the term “brood parasite” somewhat offensive. 

Oh, you meant in this context?! In that case, it’s us—Carey and Christina. You can learn more about us here.

Yes! For businesses, organizations or entrepreneurs who need to elevate their brand with strategic, story-driven photo + video, we create custom visuals designed to show what makes your brand unique. Whether you need creative team portraits, brand photography showing your product or service in action or cinematic documentary-style videos, every project begins with strategy.

We never turn on a camera without a clear plan, so we know what we’re capturing and why, and how it’s going to tell a compelling narrative that connects with your audience.

You can learn more about Photography + Video, and all of our Brand Activation services, here.