Small businesses deserve mighty branding.
Cowbird is a women-owned Brooklyn branding studio. We help founders build identities that are compelling, cohesive and completely their own.
Hi! We’re Carey + Christina.
We met in art school, where we spent years immersed in craft and the creative process.
We learned how to build an atmosphere that elicits emotion from an audience. We learned how to draft and redraft. We learned that more is not always more; sometimes it's just noise. We learned how to workshop and collaborate—how to listen to critiques and use feedback to shape and rebuild. We learned how to tell powerful stories.
Creativity is more of a superpower now than it has ever been. Marketing is narrative. It's imperative for brands to build worlds that people want to inhabit, and display values that align with how they see themselves.
We're here to help you tell your brand story with conviction.
Carey and Christina are tonal alchemists and creative geniuses, with decades of experience as writers, artists and designers. They combine so much expertise under one roof.
—Karen Russell, Author
More About Us
Christina Rumpf
Partner
Christina Rumpf is a photographer and graphic artist from the East Village. She has an MFA from Columbia University School of the Arts. She has over a decade of experience as a communications and marketing professional.
Carey McHugh
Partner
Carey McHugh is a designer, writer and teacher. She is an alumna of the Columbia University School of the Arts Writing program. Her collection of poems American Gramophone was published by Augury Books. She is from the American South.
Ready to let your brand take flight?
It starts with a conversation. Book a free 30-minute Brand Strategy Session to see how Cowbird can help.