By speaking about your business on camera and posting video content that the world can see, you are authenticating your brand and connecting directly with your audience. However, we know first-hand that appearing on camera can be difficult. Here are a few tips for becoming more at ease in front of a camera.
Clients come to us for a variety of reasons, but many of them are hoping to jumpstart their business and redefine their brand identity. We’ve found that these business owners often fall into one of these four categories: The Disconnected, The Disorganized, The DIYer, The Dreamer.
The new year offers a ripe moment to implement lessons we’ve learned from the previous year and to set new business goals. In 2025 we’re front-loading concepts like setting boundaries, establishing transparency with clients and building a more scalable, sustainable small business.
It is our habit to take the winter months as a time to reflect on our year, to clarify our materials and fine-tune the strategies and the structures we’ve built. This year, we’ve learned many things the hard way, including what happens when clients are left to their own devices; the thing all small business owners should keep in mind; and why small projects do not equal simple projects.
Ushering clients through a complete rebrand can be challenging. Change is difficult, and acknowledging the preferences of disparate stakeholders while creating a functional, elegant design can be even more challenging; however, having certain frameworks in place at the beginning of the project can help the experience run smoothly and maintain the momentum and excitement of the rebrand.
This Squarespace website design uses dark imagery and clean typography to create a moody, mysterious, minimalist style.
It can be intimidating to get in front of the camera for a portrait shoot. If you’ve booked a session recently (with us or another photographer), here are some practical tips to help you prepare.
Writing Instagram captions can be tricky. You’ve got the perfect piece of visual content ready to post and then BAM, the blank caption box is staring back at you. These 5 quick tips to get you over your caption writer’s block for good.
A logo hints at your brand's worldview and attitude. Part of that comes from the typeface or font you select to be part of your logo or wordmark, and the typographic systems you create across all your branded pieces.
Here’s a little guide to demystifying common phrases and words that you might encounter in your quest to learn more about web design.
This visual identity design pairs deep forest mystery with the clean look of the sans serif typeface Cigatte, perfect for modern and elegant branding, minimal web design and editorial layouts.
Coral, sandstone and light-to-dark shades of teal pair with new stylist sans serif font Kenao from Ngene Studio to create this premium brand identity concept.
Gorgeous winter color palettes for graphic design and web design inspiration.
You may need to try out lots of fonts before you find the one that best suits your brand. The good news is there are plenty of fresh fonts available for free! Here are a few resources for finding the perfect font for your brand.
Making time at the beginning of the year to take inventory of what needs to be updated can help you remain credible to your clients and prospective audiences.
Planning your marketing early in the year can save you the headache that descends when your event is fast approaching and you’re knee-deep in serving your clients or customers.
Before you sit down to write your marketing copy, it’s important to figure out exactly who you’re talking to. These practical questions and tips will help define your target audience clearly and specifically so you craft effective messaging that speaks directly to them.
