BRAND COACHING + CONSULTING

Strategic support to grow your business

We offer Brand Coaching + Consulting to keep your brand watertight as your business grows.

We’re ready to support your communications and marketing needs with 1:1 sessions. We specialize in:

Strategic coaching for overwhelmed founders

Brand and marketing audits with actionable steps
Custom consulting packages for specific goals—like launching a new offer, clarifying messaging or opening a new location
Implementing a content marketing plan and training support staff to become more efficient

Why Cowbird?

We’ve spent years crafting original brands for small business owners and entrepreneurs—and we’ve learned that without support, branding can only take you so far. You need guidance, a solid strategy and an actionable plan to see sustainable growth.

Why Coaching + Consulting?

When you’re trying to grow your business, every decision becomes a struggle. It’s easy to spiral out of control second-guessing yourself. Business owners need fresh eyes to help spot what they’re too close to see. Think of us as your editors and your audience—we can give you clear eyes and an honest perspective.

Here are some signs you might need our help:

You think your target audience is “everyone.”
You’re expanding your business and you don’t know how to build a strategic communications plan to get the word out.
You’re panic-posting content without seeing or tracking returns on your investment.
People are constantly getting lost and confused on your website and your bounce rate is sky-high.
You’ve heard other business owners throwing around the term “lead generator” but you’re not sure how to build and leverage an effective one.
You’re always attracting the wrong client.
You have shiny object syndrome and you’re hemorrhaging money on the latest programs and gadgets.
You’re not a writer and you’ve become reliant on ChatGPT for brand messaging and copy, but it’s not landing with your audience.
Your small team doesn’t specialize in communications or marketing and they need tools and techniques to work more efficiently.

What, specifically, can we help you with?

Brand Audit

A professional, bird’s-eye view of your brand and every client touchpoint—what’s working, what’s missing and where to go next.
Content Marketing Strategy

We teach you and your team how to plan and execute long-term content marketing that is rooted in creative storytelling and aligned with your brand.
Countdown to Launch

Expanding your space, entering a new market or launching something new? We’ll help you clarify your audience and create a plan to reach them.
Brand Messaging + Copy Banking

Develop on-brand messaging you can return to again and again—for campaigns, emails, captions and more.
Lead Gen + List Building

Grow your list with lead magnets tailored to your business: free downloads, videos or resources that attract the right people.