It’s time to get a bird’s eye view of your brand.
THE BRAND AUDITThe Brand Audit is a comprehensive assessment of your existing brand and a tailored plan to move things forward. It’s an honest, action-oriented workshop that allows you to see your brand through the eyes of industry professionals and get a custom roadmap for where to go next.
You’re at an inflection point.
You’re ready to reposition, refine or evolve your brand so it can support your next phase of business growth.
But before you build anything, let’s see if you’re standing on concrete or sand.
The Brand Audit is where we start every project at Cowbird.
Together, we sharpen your understanding of your business goals and Brand DNA (mission, vision, values), clarify your ideal audiences, review your current marketing channels and evaluate how your brand performs across every touchpoint.
You'll leave with a clear plan of action, which you can DIY, take to another design team or use as the foundation of your next phase of collaboration with Cowbird.
You might be ready for this if…
Your brand feels dysfunctional. Something feels off—the visuals, the messaging, the way people respond when you describe what you do—but you can't quite put your finger on what’s wrong.
You've outgrown your original brand. You built something scrappy and it worked…for a while. But the business has evolved and the brand hasn't.
You're a founder who's never had this conversation. Nobody ever sat down with you and really interrogated your brand—your story, your positioning, your differentiators. Now that you’re ready to level-up, you need to fortify your brand’s foundations.
You're preparing for a funding round or a major pitch. Investors and funders respond to brands that know exactly who they are. The Brand Audit gives you language and clarity to bring directly into those conversations.
You’re stuck on something. You have a business problem you can’t solve, and you suspect it’s rooted in positioning.
You’re constantly attracting the wrong people. You know what type of clients you want to work with, but you’re branding is speaking to a different crowd.
People are confused. People aren’t sure exactly what your services are or why they need to hire you.
Your marketing is all over the place. Until your messaging is consistent and firmly rooted in your brand values, no marketing plan will deliver the results you're looking for.
Working with Cowbird was an exceptional experience from start to finish. Their team took the time to truly understand my business approach and my long-term goals before thoughtfully untangling the many moving parts that shaped my brands.
—Dr. Marissa Toussaint, Anise Medical + Flambeau KitchenPHASE 01 • DIAGNOSTICThe Brand Audit
Assessment—Excavation—Reflection
Who it's for ➔ For businesses with an existing brand—DIY or professional—at an inflection point, ready to reposition, reinvent or evolve, or emerging brands that need a solid starting point.
How it works step-by-step ➔ 01 The Questionnaire
Before we look at anything, we want to hear from you. We'll send you a comprehensive brand questionnaire that goes beneath the surface. We ask about your founding story, your values, your competitive landscape, your instincts about what's working and what isn't, how you manage your business and who helps. Your answers are the backbone of everything we bring to the session.
02 The Research
After you fill out the questionnaire, we do our own homework. We go through your answers and your entire brand footprint—website, social channels, marketing materials, press, reviews—with fresh eyes and an honest assessment. We look at your competitors. We look at your market. We look at where you're positioned and compare that to your potential.
03 The Workshop
This is the heart of the Brand Audit. A 90-minute working session where we bring everything together—our research, your questionnaire answers and a tailored 20-30 page deck built specifically for your brand. We don't just present findings. We talk. We push. We ask the uncomfortable questions. We help you see your brand the way your audience sees it—and the way it could be seen.
04 The Brand Audit Report (PDF)
The Brand Audit Report is the document we walk through during The Workshop. We’ll send it to you as a PDF after the live session so you can review it on your own time and keep thinking about the things we discussed on the call.
05 The Clarity Session (Optional)
We've learned that most people need time to sit with the Brand Audit Report. It can be a lot to process. That's why we offer an optional follow-up clarity session within two weeks of The Workshop. The Clarity Session offers a chance to revisit anything we discussed and ask any additional questions.
What you'll walk away with ➔ -
A 20-30 page document built specifically for your brand. This is not a template, not a generic audit checklist. It’s an honest picture of where you are, what's working and what’s stopping you from reaching your goals.
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A sense of where you sit in the market, how you compare to your competitors and how you can further differentiate your brand.
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This is the thing clients tell us they didn't expect to walk away with—an understanding of where their brand is, where it needs to go and how to get there. That's the real deliverable.
Timeline 2 Weeks
Investment
$850
FAQs
Some questions we hear a lot.
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A brand audit tells you what's wrong. The Cowbird Brand Audit tells you what's possible. We go through your entire brand footprint thoroughly and honestly. But the session itself is a working conversation, not a presentation. You leave with clarity and direction, not just a big scary list of problems.
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The process typically takes two weeks, and the optional clarity session happens within two weeks of the main session. We don't rush it—the research and the questionnaire need time to breathe before we bring everything together.
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It's designed for brands that have an existing footprint to audit. If you're building from scratch, the questionnaire and session remain the same, but the research phase looks a little different. We have a version of the Brand Audit to help you do the foundational work that will set you up for success.
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Nope! The Brand Audit is a standalone service, and the findings are yours to do with as you choose. That said, most clients who go through it choose to continue into The Brand Build.
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Absolutely! We're based in Brooklyn but work with clients across the US. The questionnaire and research phases are fully remote, and the live sessions work beautifully over Zoom.
Ready to see your brand clearly?
It starts with a conversation. Click the button below to book a free 30-minute Brand Strategy Session.
No existing brand? No problem. We have a version of the Brand Audit to help you do the foundational work that will set you up for what comes next. Book a Discovery Call and we’ll discuss.