5 Super Simple Ways of Capturing Content Ideas Before they Fly Away Forever
Great content isn’t created; it’s captured. Hidden in the day-to-day life of your business—your conversations, challenges, frustrations and breakthroughs—are endless ideas for high-quality content that aligns with your brand voice.
But if you don’t have a simple way to capture these ideas as they happen—during client calls, when you’re washing the dishes or walking the dog, or after answering the same question for the third time in a week—you risk losing them forever.
By the time you sit down to create, the task feels insurmountable. You’re staring at a blank page trying to recreate a moment of clarity that’s long gone.
As part of our ongoing content strategy series, we’re sharing these simple systems to help you catch ideas in real time, so you can turn them into content that feels true to your voice and impossible for anyone else to replicate.
1. The Stupidly Simple Note
Create a note in your Notes app titled something like: Content Ideas, Nuggets, Seeds, Sparks, Drops of Jupiter—you know, whatever. Make sure that note is synced and available on all your devices, and pinned to the top of your notes so you don’t have to go looking for it.
Whenever a thought pops into your head—a client question, a spicy take, a metaphor, a phrase you said out loud that you want to remember—drop it in the note.
No editing. No polishing. Just catch the idea before it evaporates.
This one habit alone can generate months of content.
2. Use Voice Memos If You Think Better Out Loud
Some people process best by talking. If that’s you, use Voice Memos like a portable brain.
Record 15–60 seconds whenever an idea hits. Transcribe it later.
This is especially powerful for service providers—coaches, therapists, consultants, trainers—who spend all day explaining concepts verbally. Capture those explanations the moment they come out of your mouth.
It’s guaranteed to help you create content in your own voice instead of trying to sound like someone else (or like an AI chatbot).
3. The Weekly “What Happened?” Review
Once a week, jot down answers to these prompts:
What did you teach a client this week?
What mistake did you help someone fix?
What concept did you explain more than once?
What made you emotional—angry, proud, inspired, frustrated?
What behind-the-scenes moment reminded you why your work matters?
Every bullet point = one great content idea.
This is one of the fastest ways to build a content system that’s aligned with your actual expertise—not generic internet advice.
4. Team Brainstorm Sessions
If you have a team, even a tiny one:
Have everyone keep a running idea list
Pick a meeting cadence (weekly, bi-weekly, monthly)
Bring your notes together
Choose 4–8 ideas to develop
Assign drafting responsibilities
Approve everything at once
This creates an editorial pipeline that’s collaborative, strategic, and sustainable.
5. Get Interviewed Every Quarter
If you struggle to pull ideas out of your own head, have someone pull them out for you.
Once a quarter, ask a VA, team member or contractor to interview you. Record it. Transcribe it.
Give them prompts like:
What are clients struggling with lately?
What opinions do you have that the industry needs to hear?
What are the most common myths you have to debunk?
What do people misunderstand about your field?
What has changed in your approach this year?
A good interviewer can extract 10–30 pieces of content in one session.
Then you only have to lightly edit the drafts.
Once you build the habit of collecting ideas as they come, creating content becomes easier, faster and infinitely more aligned with who you are.
If you want your marketing to feel more like you, and less like everyone else on the internet, start with these simple systems.
If you need some more support to turn these ideas into an actual content plan, you know where to find us.