Business Owners Beware: Four Marketing and Branding Pitfalls
Clients come to us for a variety of reasons, but many of them are hoping to jumpstart their business and redefine their brand identity. We’ve found that these business owners often fall into one of these four categories: The Disconnected, The Disorganized, The DIYer, The Dreamer.
5 Tips to Get Over Instagram Caption Writer’s Block
Writing Instagram captions can be tricky. You’ve got the perfect piece of visual content ready to post and then BAM, the blank caption box is staring back at you. These 5 quick tips to get you over your caption writer’s block for good.
Don’t Be Late: Plan Early for Event Marketing
Planning your marketing early in the year can save you the headache that descends when your event is fast approaching and you’re knee-deep in serving your clients or customers.
5 Ways to Define Your Target Audience
Before you sit down to write your marketing copy, it’s important to figure out exactly who you’re talking to. These practical questions and tips will help define your target audience clearly and specifically so you craft effective messaging that speaks directly to them.