BRAND ACTIVATION + SUPPORTYour brand is built. Let’s put it to work.
Building the brand is step one. Brand Activation puts it to work—website design, photography and video, graphic design, campaign launches—each scoped for you and built on the foundation we created together. Ongoing Brand Support helps you keep your brand sharp as your business grows.
A brand isn’t something you build once and walk away from. It’s always evolving.
Every activation project at Cowbird begins with the brand we built together. The Brand DNA, the story and the visual identity inform every decision, from the layout of your homepage to the shot list for your brand shoot to the arc of your founder video. Everything is intentional.
Great brands are not only well-built; they’re also well-tended. That’s why we offer ongoing Brand Support partnerships with our clients. We know your brand because we built it. We know your story because we wrote it together. We bring that knowledge to bear every time you need to make an important decision about how your brand shows up in the wild.
Working with Cowbird was such a great experience! Carey and Christina are great listeners and worked with me to find the voice of my business. They guided me through the creative process of finding a style and vibe that represents what I envisioned for The Pilates Room NYC.
—Alison Johnson, Owner of The Pilates Room NYCTHE DETAILSBrand Activation Services
Custom Activation Packages ➔ Every activation project is scoped specifically. There's no standard package because every brand's needs are different. Here are our brand activation services:
Possible Activation Services ➔ 01 Squarespace Website Design
A custom Squarespace site that includes: copywriting and editing, curated stock or custom visuals, an SEO package and post-launch training + resources.
02 Brand Shoot
An on-location photoshoot that highlights what makes your company distinct, a curated library of original photography and b-roll footage—organized, delivered and ready to deploy.
03 Video
Documentary-style video to elevate your mission, showcase your business and highlight your community. Invite your audience behind the scenes to show your purpose and your process. We have an intensive pre-production process to ensure videos are strategic and on-brand. Videos are edited, color graded and delivered in formats for web and social.
04 Campaign Design
A complete suite of designed assets—print and digital, consistent and on-brand across every touchpoint
05 A la Carte Graphic Design
Custom branded designs delivered in formats you can use for print or digital.
Timeline + Investment
Scoped per project
Carey and Christina are tonal alchemists and creative geniuses, with decades of experience as writers, artists, and designers. They combine so much expertise under one roof.
—Karen Russell, AuthorTHE DETAILSBrand Support Services
Custom Support for Your Brand ➔ Brand support looks different for every client, but it's always personal, built around live consulting sessions to tackle whatever you need most right now.
Possible Support Services ➔ 01 Team Brand Alignment
You hired a marketing director, a content team or an ad agency to run your social. Now someone needs to make sure everyone is working from the same brand—employing the same voice, the same visual language, the same story. We work with your team directly, teaching them the brand from the inside out and giving them the tools to make good decisions independently.
02 Content + Messaging Review
Before the blog post goes live. Before the campaign launches. Before the pitch deck goes to the board. We review what's going out into the world and make sure it still sounds like you—on voice, on brand, on story. Not editing for grammar. Editing for coherence and authenticity.
03 Story Development
Every growing company has more stories to tell than they realize. The founder insight that became a product. The client outcome that changed everything. The mission moment that reminds everyone why this work matters. We help you find those stories, frame them and figure out where and how to tell them—across your blog, your social, your press outreach and your investor communications.
04 Creative Direction
When you're working with outside vendors—a photographer, a videographer, a freelance designer—someone needs to make sure the work they produce actually represents your brand. We serve as creative directors for those engagements, briefing vendors, reviewing work and making sure everything that comes back is on brand before it goes anywhere.
05 Brand Evolution
Brands grow. Companies pivot. New products launch. New audiences emerge. We help you evolve your brand thoughtfully, updating assets, expanding the brand system where it needs to grow and making sure the core story stays intact through every iteration.
Investment
$250 for a single session • $900 for 4 sessions • $2,400 for 12 sessions
FAQs
Some questions we hear a lot.
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Yes. We work exclusively with brands we've built—because we need to know your brand deeply before we can activate it well.
If you're starting from scratch, The Brand Audit [link] is your first step.
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Brand Activation is about deploying your newly built brand—creating and launching your website, capturing photos and video during a brand shoot, designing a campaign for a specific purpose.
Brand Support is about maintaining and evolving the brand over time.
They're not mutually exclusive—many clients do both.
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We don't. We work exclusively in Squarespace for web design. It's the platform we know best and the one we believe is right for the clients we work with—professional, design-forward and easy to maintain without a developer on retainer.
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We don't. Brand Shoots are designed to capture visuals for your overall web and brand presence—hero images, team portraits, environment shots and b-roll. This will include many assets you can repurpose for social media.
Our brand support services include helping you develop a content strategy that aligns with your new brand, but we do not offer direct management of your social accounts.
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You can absolutely come to us for a single activation service—a website, a brand shoot, a founder’s video. Most clients end up doing more than one eventually because once the brand is built the activation pieces fit together naturally. But there's no requirement to do everything at once.
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It depends on the scope.
A website design project typically runs 4-6 weeks.
A brand shoot can often be planned and executed within three to four weeks.
Video production timelines vary based on complexity.
Whatever the service, we'll give you a clear timeline before we begin.
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Some clients prefer to bring us in for specific moments—a brand review, a campaign launch, a team alignment brand training. But we do also work with several clients on a regular basis (quarterly, for example).
There's no standard retainer package because every client's needs are different. We'll figure out the right shape of the engagement together on a discovery call. We're flexible. What matters is that the work gets done well.
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That happens. Companies evolve and the brand needs to evolve with them. If we reach that point together, we'll talk about what a brand refresh or partial rebuild looks like and scope it accordingly.
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Yes! We're based in Brooklyn but work with clients across the US. Brand shoots and video production may require travel, which we factor into project scoping. Web and graphic design work entirely remotely.
Our Brand Support services also include remote creative direction if you choose to work with a photographer or video team in your area.
Launch your brand into the world and keep it sharp as you grow.
Book a free discovery call and let's talk about where your brand is and where it needs to go.