Building websites became a huge part of our business. Everyone needed a website, but very few people knew how to actually create one. But inevitably, in the course of trying to create a website for a client, we’d end up having to slow down for in-depth conversations about brand. How could we make choices about the headline, the navigation, the colors or calls-to-action without discussing brand?

This Squarespace website design uses dark imagery and clean typography to create a moody, mysterious, minimalist style.

Here’s a little guide to demystifying common phrases and words that you might encounter in your quest to learn more about web design.

Making time at the beginning of the year to take inventory of what needs to be updated can help you remain credible to your clients and prospective audiences.