Recipe for a Brand Story
A brand story is more than an origin story or a polished narrative tucked away in a business plan. It’s a living expression of who you are, what you stand for and how you connect with your audience. Explore why defining your brand story matters, the essential ingredients it should include, and how to use it as a practical guide for your business as it evolves.
Rabbit Cardamom Stew and the Prospect of Change
Ushering clients through a complete rebrand can be challenging. Change is difficult, and acknowledging the preferences of disparate stakeholders while creating a functional, elegant design can be even more challenging; however, having certain frameworks in place at the beginning of the project can help the experience run smoothly and maintain the momentum and excitement of the rebrand.